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Mar 14

GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!

Because the name shows, this website post defines GoDaddy Website Builder to our experience (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been attempting to increase the on-site SEO of a customer. Its function is certainly not to harm GoDaddy’s reputation but alternatively to aid small businesses recognize that GoDaddy’s site Builder just isn’t the information management system (CMS) this is certainly suitable for attaining the salient online existence that is therefore vital for small enterprises’ site builders awards blog survival in this very competitive age.

As always, during our analysis that is preliminary of client’s situation, we made a listing of problems that required action. To call several, the robots.txt file had not been configured precisely, there have been two versions associated with webpage plus one would have to be 301-redirected to another, there is no Schema.org implemented to markup our client’s company data, reviews and products, no map pointing towards the Bing+ listing that is local embedded, etc.

We knew that the internet site ended up being hosted on GoDaddy’s site Builder, which we’d no knowledge about, so our concept would be to you will need to perform the optimizations upon it and in case unsuccessful – move the web site to WordPress and hosting that is regular.

That which we learned is the fact that while being the cheapest method to host a webpage on GoDaddy (rendering it a very cheap choice completely), the internet site Builder didn’t enable you to perform just about any action that a typical web web hosting will allow you to definitely. GoDaddy advertise their device while the smartest choice due to their non-technical consumers – a very easy tool with 100per cent hassle-free setup and upkeep to produce your online business with a comfy fundamental site.

This might be real (the “comfortable fundamental website” component may be argued), nevertheless it is actually just what a WordPress website hosted with regular hosting services offers you, too, except WordPress is nowhere near as limiting. Let me reveal my advice to all the business that is small – don’t get intimidated by exactly just how “technically demanding” it really is to create a WordPress website and “undersell” your internet existence to a web page Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also for the many modest clients.

The absolute most shocking component about GoDaddy Website Builder is you don’t already have usage of the FTP in addition to database. It is possible to imagine the capabilities that are limited derive from this kind of limitation. As an example, and even though there clearly was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable considering that the robots.txt is inaccessible. We even contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The client rep said straight that the objective of GoDaddy site Builder would be to assist fundamental users create a website that is basic something such as a company card. So anything “too advanced level” could be impractical to implement – exact exact same is true of our recommendations to 301 redirect among the house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So essentially the question that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some SEO that is basic. Well, you are able to nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you take to to make usage of Schema.org markup that could be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

Everything we advised to your customer would be to migrate his GoDaddy site Builder built web site to WordPress therefore we can implement all our Search Engine Optimization recommendations. The primary concern he previously ended up being that keeping their web site will end up very difficult for him because he will have to discover ways to handle WordPress. We chose to provide him a consultation that is free get their method around WordPress which can be by no means a great deal more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. This way you will definitely have the ability to completely use Search Engine Optimization guidelines without having any restrictions.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!

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